Where Craft Meets
Quiet Luxury
Branding and Visual Identity
Platinum Barbers is a premium barbershop built on the contrast between classic craft and modern edge. Clean on the surface, sharp underneath. The identity needed to feel refined, confident and unmistakably high-end.
Identity design / Wordmark / Signage / Brand guidelines
The Identity System
Logo & Emblem
A circular monogram holds an interlocked P and B, sitting above a wide-spaced PLATINUM wordmark. The emblem works as a seal on its own, on shopfronts, capes and products.
Typography
Light, widely tracked serif capitals give the wordmark its calm authority. BARBERS and EST 2019 sit beneath in a fine sans-serif, with the same sans used for supporting text.
Colour Palette
Black, white and brushed platinum grey. The logo holds up in all three versions: reversed out of black, solid black on white, and soft silver on white.
Graphic Elements
The circular ring and the thin horizontal rules either side of BARBERS. Fine lines and a single circle, repeated across signage, cards and packaging.
Applications
Visual Identity
The Experience
